Home | Women on Wings

Being a rural entrepreneur can be challenging due to a lack of resources and access to markets. Rural areas often have limited access to funding, networks, and business support services. Additionally, the remote location of rural areas can make it difficult to attract and retain employees, and to access customers and suppliers.

Rural entrepreneurs may also face challenges in terms of infrastructure, such as limited access to reliable internet and transportation. However, rural entrepreneurs may also have access to unique resources, such as natural resources, local crafts and traditions, and a strong sense of community. Overcoming these challenges requires a combination of resourcefulness, determination, and a willingness to think creatively and build partnerships.

As a rural entrepreneur, marketing is crucial to the success of your business. However, reaching your target audience can present additional challenges in rural areas. Fortunately, with the right strategy and tools, you can effectively market your company and products to a wider audience.

" The first step in any successful marketing strategy is understanding your target audience. This includes identifying their demographics, interests, and needs" says Shilpa, founder of Twist- a seasoned marketing professional with over 5 years of experience. Here are few gravitating tips from her for all Nutreat Global Community to grow consciously.

Strategy:

1. Profile Optimization: Ensure that all relevant business and contact information is included on the profile, including the location of the rural entrepreneurs’ business.

2. Post Regularly: Post regularly on LinkedIn to ensure that rural entrepreneurs are staying top-of-mind. Make sure to post content that is relevant and helpful to rural entrepreneurs.

3. Engage with the Community: Engage with rural entrepreneurs by liking, sharing, and commenting on their posts. This will create a sense of community and encourage further engagement.

4. Create a Group: Create a LinkedIn group specifically for rural entrepreneurs. This will help them connect with each other, share ideas, and support one another.

5. Use Paid Advertising: Utilize LinkedIn’s paid advertising platform to reach rural entrepreneurs. This will help to increase brand awareness and visibility.

6. Run a Contest: Run a contest on LinkedIn to encourage engagement with rural entrepreneurs. Offer a giveaway or discount to incentivize participation.

7. Use Influencers: Reach out to influencers in the rural entrepreneur space and partner with them to promote your business.

8. Measure Success: Track and measure the success of your social media strategy by tracking engagement, website traffic, and lead generation.

Twist:

1. Offer Incentives: Offer incentives to rural entrepreneurs who share your content and promote your business. This could include discounts, free products, or even referral bonuses.

2. Hold Events: Hold events that target rural entrepreneurs. This could be virtual events or in-person events.

3. Utilize Video: Utilize video in your content strategy to engage rural entrepreneurs. This could include live streams, interviews, or tutorials.

4. Use Social Listening: Use social listening tools to track conversations related to rural entrepreneurs. This will help you stay on top of trends and understand their needs.

5. Take Advantage of LinkedIn Groups: Leverage LinkedIn Groups to reach rural entrepreneurs. This will help you connect with them and create meaningful relationships.

6. Leverage Partnerships: Leverage partnerships with local businesses and organizations to reach rural entrepreneurs. This could include local government organizations, universities, or other businesses.

7. Share User Generated Content: Share user generated content from rural entrepreneurs. This will help to build relationships, trust, and loyalty.

8. Use Live Streams: Utilize live streaming to engage with rural entrepreneurs. This could include webinars, Q&As, or interviews.

Much Needed Winter Essentials: Food Edition

Diving into December, it's officially that time of the year, when you have to not only modify your wardrobe, but your food preferences as well. Amidst the heavy fog, and cold air tickling us, it’s natural to crave for warm comforting foods like vadas, pakoras, samosas and kachoris.

However, it is important to be mindful of your calorie intake and avoid unhealthy snacking. Instead opt for super-healthy nutritious alternatives that will boost your energy levels, metabolism and immunity as well. Make a wise choice when it comes to snacking as stocking up on high-calorie food often makes one stressed, and tired. Here’s a list of healthy delights you can indulge in during winter for that extra mood boost.

High Calorie Porridge

Porridge is one of winter’s only redeeming features ( https://www.nutreatlife.com/blogs/news/porridge ). There’s nothing on those dark, freezing mornings to tempt you out of bed like the thought of a steaming bowl of creamy goodness as you get ready for the day ahead. It’s the ultimate hug-in-a-bowl and in winter when we’re not planning to leave our houses all that much, we need the warm embrace of porridge all the more.

Expert Take: Easier, Tastier, Softer porridge can be made with tossing in some dry fruits and roasted whole nuts

Ragi
Ragi is loaded with vitamin C, B-complex vitamins, vitamin E, antioxidants, and calcium. Additionally, it also contains fibres, proteins, unsaturated fats, and sufficient calories. The stomach and intestines display peak levels of metabolism early in the morning.

Consuming ragi-based breakfast activates the digestive juices. The Super companion of healthy brekkie is the Hot Chocolate Ragi! Why not check out this crazy recipe here Choco Ragi Drink ( )

Expert Take: Ragi Upma and Ragi Paranthas are wholesome and indigenous Breakfast options to start your day with

Kesar
Kesar is quite possibly of the most underestimated zest that warmingly affects the body.

Saffron tea, otherwise called Kashmiri kahwa is a customary Kashmiri beverage. You can set up the tea by implanting saffron, cloves and cinnamon in water, and afterward flavor it with cardamom.

Albeit this is the time of party, it is additionally an opportunity to get seasonal influenza. Furthermore, that is the reason it is essential to deal with your wellbeing, like never before. However, fortunately there are a lot of home cures that can assist your body with battling diseases.

Expert Take: Consuming kesar, otherwise called saffron, keeps your body warm, safeguards your skin against free radicals, helps with weight reduction and keeps disease and Alzheimer's under control. It is likewise known for its restorative advantages, and numerous Indians enjoy saffron milk during winters

Gond
Gond is our nation's very own gummy/candy. As winter knocks at your door, you might have noticed your Granny preparing Gond Ladoo. It is loved by both kids and adults alike. Gond Ladoo is the best warming food during winter and is quite a healthy snack especially in North India. It contains natural Gond (edible gum) which is extracted from the bark of trees.

Expert Take: The combo of fat, fiber and protein is good for carrying and lactating mothers ( https://www.nutreatlife.com/blogs/write-ups/5-best-natural-foods-during-pregnancy-especially-during-monsoons?_pos=2&_sid=a29f1af5a&_ss=r ) to meet the extra calories requirement and to speed up recovery.

Wholesome Oils
Processed oils are one of the body’s worst enemies. What you want to consume are healthy oils, such as sesame oil, coconut oil, and virgin olive oil. As these oils are extremely dense in calories, they’ll help you gain healthy weight and mass. Not only will these oils improve your health, but will also make your salads way better.

Expert Take: Cold Pressed Oils are our go-to for a nutrilicious diet

We would love to see what you think! Share your thoughts and tips Nature Panthers 😁

Collaborations with new small and rural curators is inducing us an excitement everyday. Happy to collaborate with a sweet family who curates Cashew Chikki from Mori and engage our customers with the most delightful product

Nutreat @ National Millet Conclave, organised on Oct,31st,2022. Hyatt, Hyderabad.

We were extremely delighted for the invitation to be a part of this prestigious event.

The event was all about getting the producers, consumers and sellers all at one point and discuss the possible opportunities to enhance the production of millet crop in India.

Happy to collaborate with one of the best brands @pahadidukan who works with farmers to bring authentic Himalayan products that are natural, sustainable and ethically produced direct to the door steps.
Interesting stories are on the way at
http://nutreatglobal.com

Hello Everyone,

We are Knitting Huts!

We work with rural women of the Indian Himalayan Region of Himachal Pradesh to develop premium top of the line hand-knit and crochet products for humans and their homes.

We sell through Etsy and produce custom orders for corporates.

We are looking for collaborative production and fundraising opportunities in order to keep our knitter members busy so they can continue to earn wages and support their homes.

We would be glad to get on a call or receive a response via email to explore opportunities to collaborate with potential clients/customers via your network, or raise funds/donations to keep us remain afloat.

Thank You,
Sidhharth
Director
Knitting Huts
+91 85278 89652

Company Profile V02.pdf13.63 MB

Why do we call a porridge bowl a treasure bowl?
Read here https://srislokagroup.medium.com/treasure-bowl-of-benefits-a-porridge-2…

For the Women with Low Bone density & During Lactating.

Indigenous India has got several indigenous recipes that cares humans in every stage and for every requirement. One among them is Katlu which is a traditional Gujarathi recipe by origin but has importance all over the country.

Katlu is made of few ayurvedic ingredients along with wheat & lots of ghee which enhances the milk production post delivery and also helps in back & bone health.

Here is the guide to make a perfect Katlu:

1 kilogram jaggery, grated
1+1/4 kilograms ghee/clarified butter
1 kilogram whole wheat flour, coarsely ground (Preferably Stone grounded)
2 shells of dry coconut/suka copra ni kachli
100 grams suva dana/dried dill seeds
250 grams edible gum granules/gond/kani walo deshi gunder
250 grams almonds, roughly chopped/sliced
100 grams Katlu powder/ batrisu powder
100 grams peepramul powder/ganthoda powder
100 grams dried ginger powder/sooth
100 grams poppy seeds/khus khus
1 nutmeg, freshly grated

Method:
In a deep bottomed pan slow roast wheat for about 30mins or till it is dark brown in colour. Now add all the ingredients finely powdered. Add the ghee and mix well. You can store this for 45days in preferable conditions.

Instructions:
katlu can be mixd along wit milk and have twice a day while lactating.

For Bone Strength: Mix 1 tbs in hot milk and have it everyday in the morning.

You can also buy handcrafted Katlu at https://www.nutreatlife.com/products/katlu-specially-for-wome

Good Morning!
We are recently on board with WOW and really happy to be the part of this amazing platform.
HappyCultures.in is a small community working to create simple products with an art of knitting, crocheting, basketry and macrame and are based out of Prayagraj, Uttar Pradesh (formerly Allahabad).

BASKETRY BARN from India
KADAM HAAT

Happy to introduce ourselves here as the 1st Fibrecraft Brand of India working with more than 6000 rural basketry artisans in 4 states of India currently .

We bring you these products after training the rural women & youth clusters of natural fibers since 2006 after training them on quality standards as per national skill qualification framework for min 12 months on ground. Currently we offer 9 kinds of local grass products across 7 home decor product categories for conscious consumers.

This week’s inspirational quote:

“HOCUS POCUS FOCUS”

At Women on Wings we follow this belief: keep your focus on your main target and stick to your plan. Which of course needs to be evaluated every now and then, and can be tweaked if a new reality occurs. Like all of us in this community did during COVID-19…

This belief has helped us to successfully complete 15 years of creating impact in rural India. For a better future. FOR THE NEXT GENERATION.
And our journey continues.

A big thank you for joining us! Have a great week ahead!

reCharkha celebrating 75th India Independence Day!
.
75 years of Indian Independence
75 years of glory
75 years of the Tricolour swelling with pride in free air
.
Let's pledge to free all from the world of Plastic!!
Here's how:::
REFUSE Plastic
REDUCE what can't be refused
REUSE what we cannot Reduce
UPCYCLE what we cannot Reuse
RECYCLE what we cannot upcycle

Happy Independence Day to one and all!
.
.
Shop online from our website. Link in bio
www.recharkha.org