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Social media in times of COVID-19

Do we use social media the same or different since COVID-19? I think it is the same. And with using social media, I mean the principles of social media-communication. The elaboration of the basic principles is of course different from before this crisis, because the circumstances have changed. Lots of things are uncertain, such as our future. However, a few things are certain. Firstly, many people will have a decrease of income or even lose their job. Secondly, during lockdown you can change your point of sales, and that is a great opportunity!

Stay visible and connected
One day we will go back to -a new?- normal. It is very important to stay connected with your audience in order to have them visit your business today online, so they will reconnect with you tomorrow in real-life. Social media is the ideal method for that. Harvard research shows that companies which invest in marketing during a crisis are more successful. Also, some companies use less paid advertising during COVID-19. Because of that, organic posts will reach more people.

Boost your profile
It is important to have a good profile on social media. Make sure it is correct and nothing is missing. This way people can find you!

Act now
All in all, my key message: create content, inspire and support your audience, align your strategy to your -new- goals and inform your employees so they know it too. Act now, stay positive and STAY CONNECTED!

Danielle Pels
Expert social media at Women on Wings

Hi Everyone,

Kala Namak Rice- Black Pearl of Uttar Pradesh

I'd like to introduce our organization, SES. We have been working in Uttar Pradesh from last 35 years. Though, We are working in the field of Health, Climate Change and Education. Working with farmer's is our primary focus. We have been working with 1000 farmers, mostly women. These farmers are engaged in cultivation of Kala Namak Rice. Kalanamak is one of the finest quality scented rices of India. It derives its name from black husk (kala = black; the suffix ‘namak’ means salt). This variety has been in cultivation since the Buddhist period (600 BC). It is quite popular in Himalayan Tarai (Siddharthnagar- named after Gautam Buddha)of eastern Uttar Pradesh, India, and is also known as the scented black pearl of Uttar Pradesh. It was also featured in the book 'Specialty rices of the world' by Food and Agriculture Organization of the United Nations. The first effort for the conservation of Kalanamak was made by the Englishmen William Pepe, J H Hemprey, and Edcan Walker (Jamindars of Alidapur, Birdpur, and Mohana) during the British Raj. They built four reservoirs at Bajha, Marthi, Moti, and Majhauli to produce Kalanamak in a large quantity. They not only produced this variety for their own consumption, but transported it to England from Uska-bazar mandi, passing through Dhaka (now in Bangladesh) via sea route. Due to its increasing demand, the British captured the land around Kapilvastu, and established Birdpur and Alidapur states.

it is one of product and one district scheme for district siddharthnagar by government of Uttar Pradesh.We are in registration stage of farming Farmer Producer Company "Buddha Bhumi FPO". Yet, we have large quantity of Kala Namak for consumption. If you need it for consumption . Please do whatsapp us at +91-9670881686.

Looking Forward For Your Support.

Regards,
Sandeep

Sadhna is proud to announce that our artisan #choti was felicitated for her new design collection developed under the Hans foundation fellowship programme..
Coming soon... her collection in our online store ..