Amazon Saheli is a special initiative started by Amazon to encourage women entrepreneurs in India. The program’s objective is to drive women empowerment by enabling them to sell products on the Amazon marketplace. Under this initiative, Amazon has also designed a special online store Amazon Saheli to sell products by women-led businesses. In this store, you’ll find all types of products produced by women like handicraft, handloom, accessories, jewelry, and more.
Through this initiative, Amazon supports women entrepreneurs in launching and scaling their businesses on Amazon. Today, the Saheli program has over 80,000 women artisans under it.