Better Living | Sustainable lively-hood | Promotion of village craft |Community empowerment

GRAMA is a project initiated by ‘Earthcare’, a locally-run enterprise that works to support the village community through initiatives in crafts, nature products and responsible businesses.

Grama means “village” in Sanskrit and the word is synonymous with all the products we sell. All our products are crafted in villages. We work with different groups, organizations, individuals, and women Self Help Groups (SHGs) to create sustainable products and communities.

We work with different Co-ops/ Organizations/ Individuals/ Women SHGs to create sustainable products and communities.

Giving life to a fifty year old weavers co op for producing quality 100% Cotton handloom towels, Supporting a Women SHG with contract for manufacture of Herbal Handcrafted soaps, Supporting local artisans by marketing their products and creating own environment friendly products are all part of our activities.

Four pillars we believe in

1. Produce and sell environment-friendly products to make the earth a better place to live in

A change should start from home.
All our products are made from naturally available raw materials and are completely safe to use and completely bio degradable. We use recycled paper for packaging and encourage recycling or buy back of other packaging materials
We truly believe that our little efforts will contribute towards a major cause.

2. Support economic growth of villages by finding a market for village crafted products and small businesses
While being committed to produce and sell sustainable products, we are also focused to provide opportunities and thereby improve the living conditions of our villagers. We support the craftsmen/ artisans with raw materials, finance, sales platform, and trainings.
Upon using GRAMA village crafted products, you are putting your share in empowering the village and the communities/ businesses we support.

3. Reduce inequalities in the society and empower women through community give back policy by creating sustainable livelihoods
We believe in the power of women to transform a homestead or a community. Women are pillars of a family and empowering them individually or through SHGs will directly contribute to a sustainable lifestyle in the villages. Our community giveback policy supports women entrepreneurs and employees and their families.

4. Provide safe working conditions, pay fair wages, and create awareness of better living
Our business principles are based on fair trade principles. Human and environmental considerations are our prime concerns. We provide our employees/ partners with better living standards, pay fair wages and prices and always strive to have safe working conditions